Trusted by growing ecommerce brands
• Helped brands turn email into 30–40% of total revenue
• Built lifecycle marketing systems generating daily automated sales
• Worked with founders scaling from $300k to $1M+
Helping ecommerce brands turn email into a reliable revenue channel.
Trusted by Ecommerce Founders
"Vanessa built a clean Klaviyo structure with the right flows and segmentation to support our growth."
"Evergreen Engagement helped optimise our email marketing and Shopify store. We've seen stronger engagement and increased sales." - Online Retail Founder
"Vanessa brought clarity and structure to our marketing strategy and improved our email performance." - Direct-to-Consumer Brand Owner
How I Help Ecommerce Brands Grow
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Clarify growth priorities
Identify what will actually move revenue instead of chasing every marketing tactic.
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Strengthen lifecycle marketing
Improve email, retention, and customer journey performance.
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Build smarter marketing systems
Create simple processes that support sustainable growth.
Turning Email into a Revenue Channel
38% of store revenue attributed to email
Revenue growth of 112%
Automated flows driving consistent sales
Strategic Marketing Support for Ecommerce Brands
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Fractional CMO Strategy
Strategic marketing leadership for ecommerce brands that need experienced guidance without hiring a full-time CMO.
• Marketing strategy and planning
• Growth prioritisation
• Data-driven decision making -
Email & Lifecycle Marketing
Klaviyo strategy, flows, and campaigns designed to increase retention and turn email into a reliable revenue channel.
• Welcome and lifecycle flows
• Campaign planning and optimisation
• Revenue attribution and reporting -
Marketing Systems & Growth Planning
Build simple marketing systems that support consistent growth and eliminate reactive marketing.
• Marketing dashboards
• Campaign planning frameworks
• Growth roadmaps
Real Results From Ecommerce Brands
Ecommerce brands don’t need more marketing noise - they need clear strategy, strong systems, and marketing that consistently drives revenue.
Through a combination of lifecycle marketing, strategic planning, and data-driven decision making, Evergreen Engagement helps brands turn marketing into a predictable growth channel.
Recent results include:
• 38% of total store revenue attributed to email marketing
• 112% revenue growth in a 90-day period
• Automated flows generating consistent daily sales
• Lifecycle marketing systems replacing reactive campaigns
Turning Marketing Into a Predictable Growth Channel
I started Evergreen Engagement to help ecommerce brands grow with clear strategy, strong systems, and marketing that actually drives revenue.
After years building and running businesses myself, I saw the same challenge again and again, brands chasing every new marketing tactic without a clear plan for sustainable growth.
My focus is simple: help ecommerce businesses understand what actually moves revenue.
That often means strengthening lifecycle marketing, improving customer retention, and turning email into a consistent revenue channel through Klaviyo flows and campaigns.
Instead of reactive marketing, I help brands build simple, structured marketing systems that support long-term growth.
Because when the right systems are in place, marketing becomes predictable, measurable, and far less overwhelming.
The result is marketing that becomes a predictable driver of growth, not just another task on the to-do list.
Where to Start
Running an ecommerce business already demands your attention across operations, product, and growth.
If you’re ready to bring more clarity and structure to your marketing, the 90-Minute Clarity Session is the best place to start.
In this session we will:
• review your current marketing approach
• identify your biggest growth opportunities
• outline practical next steps for your brand